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The theory that if you spend money on marketing you are doing well is flawed, look at ibll... they had a booth when they weren't paying out!
I promote programs that I can trust and that I see have the dedication to provide a quality product. The trust is more easily gained if I meet face to face and talk so in that respect I think it is very important to at least go to conventions and network but throwing parties and spending excessive amounts don't sway me either way.
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