Originally Posted by BrettJ

I went with sponsors that sponsor/give back.

For multiple reasons.

1) if they have the money to spend on extra things such as contests, parties, dinners, etc they are probably doing well.

2) even if they aren't doing well - perception is reality - people will start promoting them more heavily - their tours will become recognizable and the conversions/interest will improve.

3) I support programs that help/support me over programs I've never talked to/had any connections to . it doesn't just have to be buying drinks - there are a number of ways of giving back - like Larry Flynts legal investments in our industry and the country's civil liberties that win my allegiance/loyalty.