already almost two years old, but still valid in most points probably
part 1
http://www.avnonline.com/index.php?P...tent_ID=231312
part 2
http://www.avnonline.com/index.php?P...tent_ID=231419
Basically if someone's too lazy to read, Mr Lawley says "we want to give a great opportunity - a seperate .XXX domain - to the adult industry and since we spent a few $ millions preparing and lobbying for this thing already, we won't give up, even though it's clear that noone wants to hear about us"