My opinion on traffic broker threads.

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  • Cory W
    Deeply shallow
    • Jan 2004
    • 9133

    #1

    My opinion on traffic broker threads.

    If a service, website or individual sold traffic that was an automatic profit for the buyer, what would that tell you about this business? Furthermore, what dynamically would be different about this business?

    This business is a competitive business based around one concept: Traffic. The reason that it is based around ?traffic? is because that is the central, most complex facet that fuels profit. If converting traffic into profits were easy, the central issue would fall on the shoulders of other facets of the business, such as hosting. Remember when Hosting was expensive? Traffic was an easy conversion at that time.

    All to often, I see people posting as to whether major traffic brokers are ?worthy? to sell traffic. Subsequent to that is a parade of replies ?tipping their hats to? or ?condemning ? the broker. These replies exist without hardly any pertinent information such as: Sponsor used, gallery purchased, price point, consumer price point. Followed shortly thereafter with people taking those replies as the gospel. Are people choosing where to buy traffic from by way of this information?

    The ability to convert traffic into profits is the business. It is not easy. Rather than examining traffic brokers whom provide the essentials, why not look into ?how? to optimize the traffic into something financially satisfying.

    ?I want to build a bar on this street.?

    ?Ok, I will build a college campus right across the street.?

    ?Will I make money??

    The factors in the above scenario are endless. Would you ?not? open a bar across the street from a college campus if someone simply said, ?I had a bar there, but people didn?t buy drinks, they are cheap.? Think about it. The campus supplies you with exactly what you need, nothing more.

    Excluding useless traffic portals, such as those that pop you with Chinese traffic, traffic is yours to make money from. Rather than judging those that supply, it might be more beneficial to judge your methods (more experiments, etc.).

    This was of course, just my 2 cents.

    I hope you all have a Great Weekend,

    Cory.
    ICQ: 292310358
    Offering writing and content services (mainstream).
    Marketing for L3 Payments
  • WiredGuy
    Pounding Googlebot
    • Aug 2002
    • 34516

    #2
    Very good points Cory and speaking as a media buyer, if it were so simple to buy traffic with a guarantee'd return, those outlets that offered such a guarantee would be sold out of all their inventory. I wish it were so simple but it still remains true to this day that its all about experimentation and trying different strategies to see what works and what doesn't.

    WG
    I play with Google.

    Comment

    • seeric
      ..........
      • Aug 2004
      • 41917

      #3
      Originally posted by WEG Cory
      If a service, website or individual sold traffic that was an automatic profit for the buyer, what would that tell you about this business? Furthermore, what dynamically would be different about this business?

      This business is a competitive business based around one concept: Traffic. The reason that it is based around ?traffic? is because that is the central, most complex facet that fuels profit. If converting traffic into profits were easy, the central issue would fall on the shoulders of other facets of the business, such as hosting. Remember when Hosting was expensive? Traffic was an easy conversion at that time.

      All to often, I see people posting as to whether major traffic brokers are ?worthy? to sell traffic. Subsequent to that is a parade of replies ?tipping their hats to? or ?condemning ? the broker. These replies exist without hardly any pertinent information such as: Sponsor used, gallery purchased, price point, consumer price point. Followed shortly thereafter with people taking those replies as the gospel. Are people choosing where to buy traffic from by way of this information?

      The ability to convert traffic into profits is the business. It is not easy. Rather than examining traffic brokers whom provide the essentials, why not look into ?how? to optimize the traffic into something financially satisfying.

      ?I want to build a bar on this street.?

      ?Ok, I will build a college campus right across the street.?

      ?Will I make money??

      The factors in the above scenario are endless. Would you ?not? open a bar across the street from a college campus if someone simply said, ?I had a bar there, but people didn?t buy drinks, they are cheap.? Think about it. The campus supplies you with exactly what you need, nothing more.

      Excluding useless traffic portals, such as those that pop you with Chinese traffic, traffic is yours to make money from. Rather than judging those that supply, it might be more beneficial to judge your methods (more experiments, etc.).

      This was of course, just my 2 cents.

      I hope you all have a Great Weekend,

      Cory.

      thank you. this directly ties to what i am always crying about with conversion ratios and the traffic attributed to those ratios.

      Comment

      • Cory W
        Deeply shallow
        • Jan 2004
        • 9133

        #4
        Originally posted by WiredGuy
        Very good points Cory and speaking as a media buyer, if it were so simple to buy traffic with a guarantee'd return, those outlets that offered such a guarantee would be sold out of all their inventory. I wish it were so simple but it still remains true to this day that its all about experimentation and trying different strategies to see what works and what doesn't.

        WG

        Would you be doing better if it were easier?

        I seem to think not. The tougher it is, the more successful "you" will be.
        ICQ: 292310358
        Offering writing and content services (mainstream).
        Marketing for L3 Payments

        Comment

        • Cory W
          Deeply shallow
          • Jan 2004
          • 9133

          #5
          Originally posted by A1R3K
          thank you. this directly ties to what i am always crying about with conversion ratios and the traffic attributed to those ratios.

          Affiliate program "overall" conversions should mean very little to affiliates. Especially with larger, broader-niche programs.

          Too many traffic portals.

          Affiliates should worry about what "they" can do.
          ICQ: 292310358
          Offering writing and content services (mainstream).
          Marketing for L3 Payments

          Comment

          • Just_Dave
            Its almost time
            • Dec 2002
            • 13009

            #6
            very well said corey

            Comment

            • TDF
              Triple OG nigga on GFY
              • Mar 2002
              • 27296

              #7
              very well said cory
              Sig heil

              Comment

              • The Other Steve
                Confirmed User
                • Dec 2001
                • 2106

                #8
                Aeon was right Cory - you've got way too many brains to waste on this business.
                Left intentionally blank ... just like my brain

                Comment

                • Cory W
                  Deeply shallow
                  • Jan 2004
                  • 9133

                  #9
                  Originally posted by The Other Steve
                  Aeon was right Cory - you've got way too many brains to waste on this business.
                  Thanks for the compliment. I am currently looking to write articles for one of the media sites in the industry. Hopefully soon.

                  Have a Nice Weekend,

                  Cory.
                  ICQ: 292310358
                  Offering writing and content services (mainstream).
                  Marketing for L3 Payments

                  Comment

                  • xxxjay
                    Tube groupie.
                    • Aug 2002
                    • 13482

                    #10
                    I've always said, if you have perfectly decent traffic -- there is no need to sell it.
                    http://donttellmehowtoruinmylife.com/ - http://www.jmdigitalmarketing.com/my...s-and-reviews/ - http://www.wouldyouhitit.org - http://shinyobjectreviews.com/

                    Comment

                    • aeon
                      Confirmed User
                      • Sep 2002
                      • 470

                      #11
                      Originally posted by WEG Cory
                      Excluding useless traffic portals, such as those that pop you with Chinese traffic, traffic is yours to make money from. Rather than judging those that supply, it might be more beneficial to judge your methods (more experiments, etc.).
                      Cory.
                      In theory...yes, but in reality there's too many variables involved in the last sentence for it to be generally true. Good post reagardless. It applies more to program owners than affiliates I'd think.
                      Originally posted by xxxjay
                      I've always said, if you have perfectly decent traffic -- there is no need to sell it.
                      Need isn't a factor. It's different business models. People choose to sell traffic/ad space over, or in conjunction with affiliate marketing for many reasons.
                      QuickRichClick
                      Backed by the founders of CyberAge.com & UGAS.com.

                      Comment

                      • Robx
                        Confirmed User
                        • Nov 2004
                        • 357

                        #12
                        Great start to a full article Cory!

                        I sure hope that you start to write regularly. Based on your post, I know that I'd be a loyal reader.

                        Contact Us About Getting Your Paysites Exposed To Millions Of People On The Peer To Peer Networks!
                        ICQ 124-249-781

                        Comment

                        • SleazyDream
                          I'm here for SPORT
                          • Jul 2001
                          • 41470

                          #13
                          i'm not that bright so i keep things simple.

                          if you come looking for me i'm usually not interested in buying from you.
                          I want to come looking for you to buy traffic and such.

                          that's it - seems to work for me................
                          This dog, is dog, a dog, good dog, way dog, to dog, keep dog, an dog, idiot dog, busy dog, for dog, 20 dog, seconds dog!

                          Now read without the word dog.

                          Comment

                          • Chio The Pirate
                            Confirmed User
                            • Oct 2002
                            • 946

                            #14
                            YARGH! Cory, great post.

                            Need to get a site indexed in a few days? Want thousands of targeted, quality hits to your site? Want to beta test something that will revolutionize the way companies, and individuals advertise online.? Click here to take a look at Bliggo

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                            • Cory W
                              Deeply shallow
                              • Jan 2004
                              • 9133

                              #15
                              Bump...I am going to jump back in this one tomorrow night or Monday morning. Seeing if anyone else wanted to throw in...
                              ICQ: 292310358
                              Offering writing and content services (mainstream).
                              Marketing for L3 Payments

                              Comment

                              • $5 submissions
                                I help you SUCCEED
                                • Nov 2003
                                • 32189

                                #16
                                Or... they could be selling traffic to subsidize the expansion of their network.

                                Comment

                                • Cory W
                                  Deeply shallow
                                  • Jan 2004
                                  • 9133

                                  #17
                                  Originally posted by Robx
                                  Great start to a full article Cory!

                                  I sure hope that you start to write regularly. Based on your post, I know that I'd be a loyal reader.
                                  Thanks Rob.
                                  ICQ: 292310358
                                  Offering writing and content services (mainstream).
                                  Marketing for L3 Payments

                                  Comment

                                  • Adult-biz
                                    Service Provider
                                    • Mar 2003
                                    • 2139

                                    #18
                                    Originally posted by xxxjay
                                    I've always said, if you have perfectly decent traffic -- there is no need to sell it.
                                    This isn`t strictly true.

                                    Personally speaking I use some of the traffic from my networks for several of my own projects however the role of a traffic broker or provider (the source) is really that of a service provider.

                                    For me to use my volumes of traffic effectively would take me considerable time because when you are dealing in excess of 100,000 visitors every day (as I do) of different types of traffic (TGP feeder, clicked, spots etc.) then it is literally impossible to manage all of it on your own projects hence why it is offered for sale to clients.

                                    This is absolutely true in my case.

                                    Another very simple way of looking at this is the likes of a giant like Google (not that I would even begin to make comparisons with Google and myself...lol) but they of course offer PPC traffic for pretty much every service / product.

                                    It is absolutely not realistic for them to manage their huge traffic audience.

                                    Just my
                                    __________________

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