View Single Post
Old 01-17-2007, 01:34 AM  
Profits of Doom
Monster Rain
 
Profits of Doom's Avatar
 
Industry Role:
Join Date: Feb 2004
Location: Mongo
Posts: 4,978
Quote:
Originally Posted by thehardtruth View Post
Do you honestly believe that when Pepsi is seeking a new ad agency they run a contest by asking several ad agencies to spend their time and money producing campaigns and then pick the best one? Of course not.

The ad agencies sit down with Pepsi, assess Pepsi's needs and then pitch Pepsi on why they can best design a campaign that will benefit Pepsi.

Do you really believe ad agencies pay their employees to produce campaigns for contests with no guarantee of payment? How does one pay themselves and employees without getting paid?
Jace beat me to this, but you are absolutely wrong. You have to have an ad campaign in mind and ready to present before Pepsi will even agree to sit in the same room as you. Where exactly are you getting your information? Of course they pay their employees to produce campaigns with no guarantee of winning the contract. You think the employees are paying for the honor of working for the ad agency? It's up to the agency to pay talented, top notch people that they are confident in to win the business. If the talent doesn't produce they won't have a job for long.

Hey Jace, can you say who this fake nick is?
Profits of Doom is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote