Quote:
Originally Posted by spacedog
Well.. what if I like designer ABC, but at same time I like XYZ design, but usually I hire design CO INC, & well, there's 5 other good ones I like, but damn.. How do I decide who to hire? What if abc is better than xyz. what if this & that & well, you know what? Fuck it.. have a contest & choose which one comes out the best.
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Do you honestly believe that when Pepsi is seeking a new ad agency they run a contest by asking several ad agencies to spend their time and money producing campaigns and then pick the best one? Of course not.
The ad agencies sit down with Pepsi, assess Pepsi's needs and then pitch Pepsi on why they can best design a campaign that will benefit Pepsi.
Do you really believe ad agencies pay their employees to produce campaigns for contests with no guarantee of payment? How does one pay themselves and employees without getting paid?