http://www.xbiz.com/news_piece.php?id=18988
LOS ANGELES — Adult search engine Booble won’t be granted its wish of having an advertising spot air during Super Bowl XLI. After pursuing the CBS network through its own contacts and with other media buyers, the station has rebuffed Booble’s request.
“CBS gave us the cold shoulder,” Booble founder Bob Smart told XBIZ. “We followed multiple paths to get to them, but it’s obvious they’re not interested in talking to us. We’ve even had other people approach them on our behalf, but were given no response.”
The admittedly tame ad depicts an average Joe-type searching for porn on the Internet only to be caught by his wife while trying to close a multitude of popup windows. The implication being if he used Booble, it would be easier to find adult entertainment discreetly.
“I even offered $50 million for the spot,” Smart said. “Maybe they just think I’m a shameless publicity seeking pornographer.”
An identical commercial, produced by Meltzer Media in New York, ran on cable TV stations late at night on Spike TV and other channels last year.
Another tech company became a household name with a racy Super Bowl ad.
Domain registrar GoDaddy.com rose to public prominence in 2005 when it ran its risqué Super Bowl ad. The TV spot, which was cancelled after the single airing, shows a scantily clad model experiencing a wardrobe malfunction while she testifies before a fake broadcast censorship committee.