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Originally Posted by BoyAlley
Don't be so damn dense......
I think he seriously expected the ad to be turned down so that he could announce all over hell that the ad was turned down, so that people send the ad to everyone and say hey look as this ad that was turned down for the super bowl.
A creative way to get some viral marketing.
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it makes booble look stoopid cause CBS turns down lots of ads that they dont want.