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10% of affiliates sending traffic is not bad at all. It will grow some over time. Specially if you send out opt in newsletters with easy links, new hosted galleries, promo material, and so forth. Remind people often, make it easy, and update a lot while also showing the webmasters you are doing so.
Then also keep in mind some may sign up and it can take awhile to actually send traffic due to how they run things.
Though in the long term.
10-20% of your affiliates will send traffic.
80-90% of those will send minimal sales and traffic where the majority will come from 10-20% of people.
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