There is no magic bullet. I would not trust any of the so called GFY "SEO experts", epecially those who advertise "black hat" techniques who are likely to get your sites banned.
If you are looking for "FREE" collection of basic SEO tools, as well as "FREE" online training course in basic SEO and site optimization techniques try this
WebCEO
The only time you pay for anything is an upgrade for the "professional" version of the tool. I've got it myself and find it useful.