COLUMBIA, S.C. -- Surfers trying to find the barbecue chain Sticky Fingers on the Internet no longer face the possibility of ending up at a much saucier Web site.
The Charleston company spent $6,000 to buy the address www.stickyfingers.com from a site offering pornography.
"Now we don't have to talk to angry customers calling, thinking we're perverts," said Jeff Goldstein, one of three men who own the 15-restaurant chain in the Carolinas, Florida and Tennessee.
During the 10 years the restaurant tried to buy the domain name, the company received a couple of calls a day from upset people who found porn instead of ribs and sauce, Goldstein said.
Since taking over the address, site visits have more than quadrupled and online sales have doubled, co-owner Chad Walldorf said.
http://www.washingtonpost.com/wp-dyn...070101935.html
The Charleston company spent $6,000 to buy the address www.stickyfingers.com from a site offering pornography.
"Now we don't have to talk to angry customers calling, thinking we're perverts," said Jeff Goldstein, one of three men who own the 15-restaurant chain in the Carolinas, Florida and Tennessee.
During the 10 years the restaurant tried to buy the domain name, the company received a couple of calls a day from upset people who found porn instead of ribs and sauce, Goldstein said.
Since taking over the address, site visits have more than quadrupled and online sales have doubled, co-owner Chad Walldorf said.
http://www.washingtonpost.com/wp-dyn...070101935.html
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