Most Idiotic Marketing Campaign Ever......The GM Employee Discount

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  • JJ Gold
    Confirmed User
    • Aug 2004
    • 1969
    #1

    Most Idiotic Marketing Campaign Ever......The GM Employee Discount

    General Motors is in the death spiral. This campaign is just plain stupid. They can't move product and they are desperate.

    To paraphrase Dennis Miller "two of shit is still shit. If they really wanted to fuck you they would give you three".
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    • JD
      Too lazy to set a custom title
      • Sep 2003
      • 22651
      #2
      new american cars are total SHIT compared to euro/asian cars

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        • NaughtyRob
          Two fresh affiliate progs
          • Nov 2004
          • 29602
          #3
          It is a good discount though.... I used to get the Ford employee discount and it rocked.
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            • baddog
              So Fucking Banned
              • Apr 2001
              • 107089
              #4
              How is it dumb to give a 15% discount?

                Comment

                • Spunky
                  I need a beer
                  • Jun 2002
                  • 133978
                  #5
                  The new vettes are hot..They always have to try innovative campaigns to try to get more buyers

                    Comment

                    • StickyGreen
                      .
                      • Oct 2003
                      • 13076
                      #6
                      i totally agree. i was thinking that from the start...
                      Refer Cam Girls and Take Home 10% of Everything They Make For Life

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                        • basschick
                          Confirmed User
                          • Jan 2001
                          • 2540
                          #7
                          this isn't the first time GM has done this. years ago, when they a large aerospace firm where my mother worked, they offered that discount to all employees of both their existing employees and the employees at my mother's company.

                          it didn't seem to hurt them any, and a lot of people were thrilled to get the cars at a discount.
                          Got Gay and For Women Traffic?

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                            • Jim_Gunn
                              Confirmed User
                              • Feb 2003
                              • 5702
                              #8
                              GM styling sucks lately. I own a '96 Ram Air T/A and I was looking forward to the new GTO to replace my aging muscle car. But they made such a boring-ass design for the great engine and interior that I am having trouble deciding what my next ride should be.

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                                • pornguy
                                  Too lazy to set a custom title
                                  • Mar 2003
                                  • 62910
                                  #9
                                  Because they raised the price 20 % before taking the 15% off.
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                                    • Shooting_Manic
                                      Too lazy to set a custom title
                                      • Jan 2005
                                      • 1740
                                      #10
                                      It is a good discount and you can get it on the Caddys (some are pretty sweet) You can also get it on the Hummer.

                                      It isnt as dumb as you think. I bet ya its bring people into the showroom that might not noramally go. If nothing else, its getting people talking about them again... look... you even posted about it. They did something right.

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                                        • JJ Gold
                                          Confirmed User
                                          • Aug 2004
                                          • 1969
                                          #11
                                          Originally posted by baddog
                                          How is it dumb to give a 15% discount?
                                          It is not the discount amount.......it is the marketing. Why play the "employee discount" card?

                                          My waitress at Chili's gets a 50% discount on nachos. I would like some of that action. An employee discount on an automobile is not going to influence people enough to switch their brand loyalty.

                                            Comment

                                            • European Lee
                                              Confirmed User
                                              • Dec 2002
                                              • 7133
                                              #12
                                              Originally posted by pornguy
                                              Because they raised the price 20 % before taking the 15% off.
                                              Cynic (sp?) ;)

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                                                • JJ Gold
                                                  Confirmed User
                                                  • Aug 2004
                                                  • 1969
                                                  #13
                                                  Originally posted by Shooting_Manic
                                                  It is a good discount and you can get it on the Caddys (some are pretty sweet) You can also get it on the Hummer.

                                                  It isnt as dumb as you think. I bet ya its bring people into the showroom that might not noramally go. If nothing else, its getting people talking about them again... look... you even posted about it. They did something right.


                                                  Perhaps, but why label it as such? They actually do themselves a disservice by letting the general public know about the "employee discount", which is bullshit anyway.

                                                    Comment

                                                    • baddog
                                                      So Fucking Banned
                                                      • Apr 2001
                                                      • 107089
                                                      #14
                                                      Originally posted by JJ Gold
                                                      It is not the discount amount.......it is the marketing. Why play the "employee discount" card?

                                                      My waitress at Chili's gets a 50% discount on nachos. I would like some of that action. An employee discount on an automobile is not going to influence people enough to switch their brand loyalty.

                                                      I would guess because people like to thinkk that they are getting the best possible deal, and who could get a better break than an employee?

                                                      My daughter almost took advantage of it, but she ended up going with Chrysler who is giving a flat $2,500 to everyone.

                                                      She ended up getting a $17,000 car for $11,500 after all the rebates.

                                                        Comment

                                                        • 69pornlinks
                                                          Confirmed User
                                                          • Mar 2003
                                                          • 5560
                                                          #15
                                                          they're not the only car company doing this 'employee' discount promo
                                                          It IS what it IS

                                                            Comment

                                                            • nofx
                                                              Too lazy to set a custom title
                                                              • Nov 2002
                                                              • 16826
                                                              #16
                                                              Originally posted by spunky
                                                              The new vettes are hot..They always have to try innovative campaigns to try to get more buyers
                                                              the new 'gm employee discount' is only for '05 model cars and the vettes are excluded

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                                                                • Mako
                                                                  Confirmed User
                                                                  • Jul 2004
                                                                  • 1986
                                                                  #17
                                                                  I laughed at it too JJ, being that I've followed the auto industry at a consulting level previously to my current porn career, but amazingly it's been over-the-top successful.

                                                                  They literally are shocked at how well its performing in terms of spiking sales versus the pervious six months of declining volume.

                                                                  Just goes to prove that no matter how gullable we think the average consumer is in this country, they prove us wrong by lowering the bar again.

                                                                    Comment

                                                                    • JJ Gold
                                                                      Confirmed User
                                                                      • Aug 2004
                                                                      • 1969
                                                                      #18
                                                                      Originally posted by Mako
                                                                      I laughed at it too JJ, being that I've followed the auto industry at a consulting level previously to my current porn career, but amazingly it's been over-the-top successful.

                                                                      They literally are shocked at how well its performing in terms of spiking sales versus the pervious six months of declining volume.

                                                                      Just goes to prove that no matter how gullable we think the average consumer is in this country, they prove us wrong by lowering the bar again.
                                                                      Wow! Thanks Mako!

                                                                      "they prove us wrong by lowering the bar again"

                                                                      That is classic and couldn't be more true.

                                                                      Thanks for the insight.

                                                                        Comment

                                                                        • ImaHogg
                                                                          Registered User
                                                                          • Mar 2005
                                                                          • 47
                                                                          #19
                                                                          They're giving employee discounts because they're running out of employees.

                                                                          GM cutting 25,000 jobs
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                                                                            • tony299
                                                                              lurker
                                                                              • Aug 2002
                                                                              • 57021
                                                                              #20
                                                                              gm didnt change with the times toyota offer to partner with them when they start hybrid technolgy and they turned it down lol

                                                                                Comment

                                                                                • budz
                                                                                  Disruptive Innovator
                                                                                  • Sep 2003
                                                                                  • 4230
                                                                                  #21
                                                                                  lol. before this 'discount' they were already losing 2,500 per vehicle sold..
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                                                                                    • BradM
                                                                                      Confirmed User
                                                                                      • Dec 2003
                                                                                      • 3397
                                                                                      #22
                                                                                      I went in and god a quote from Chrysler on their immitation discount. Laughable really. 30% and we are talking.

                                                                                        Comment

                                                                                        • milkit
                                                                                          Confirmed User
                                                                                          • Jul 2004
                                                                                          • 1141
                                                                                          #23
                                                                                          when you have cars that look like these








                                                                                          you have to offer big discounts

                                                                                            Comment

                                                                                            • reynold
                                                                                              Too lazy to set a custom title
                                                                                              • Oct 2002
                                                                                              • 51271
                                                                                              #24
                                                                                              The Cars are great--the commercial is where they messes up...

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                                                                                                • Fred Quimby
                                                                                                  Confirmed User
                                                                                                  • Jul 2004
                                                                                                  • 5430
                                                                                                  #25
                                                                                                  GM was to seem employee friendly at this time,,,b/c in 6 months they are laying off 14,000 people.

                                                                                                    Comment

                                                                                                    • loverboy
                                                                                                      When it rains, it pours
                                                                                                      • May 2003
                                                                                                      • 20609
                                                                                                      #26
                                                                                                      heard Japan is taking over the car industry in the US market (i.e. Honda and Toyota)

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