Only if you want to connote the business side of the site, and emphasize the point that it MAKES MONEY for webmasters, should you use a memorable word like CASH.
If you don't care about that, you can name it "Obscure Idiots" or "Gas Engine Dorks" or whatever you like. Just because you have a crappy name doesn't mean you can't be successful, but it often that means you are successful in spite of the handicap.
If you are looking for some possible affiliate domains, we have a few:
Comment