Interview, Part TWO: Stuart Lawley, chairman and president, ICM Reg

So registration will be open to the public?
It is not open to the public. This is limited to bona fide members of the adult community. Cybersquatters will not come through the door.

Who's bona fide?
We will have identification mechanisms in place and we hope people like AVN, GFY, and places like that will help us authenticate people.

It would have been easy for us to come to AVN and say give us your subscriber list and when people come, you say he's one of ours and we give you $5 for it. But that's exactly the kind of deal we tried to keep away from because we don't want people to think we're buying our supporters.

There is no deal.

We are going to be coming out and saying if you become one of our authentication providers and you authenticate people, we will pay you some money to do it because you're not going to do it for bloody free, are you? We haven't launched that.

It puts whoever is responsible for authentication in a very advantageous position.
We're not going to just have one.

Some people may want to be authenticated [in this way], and some people won't. If people don't authenticate that way, they're going to have to probably pay us a small fee. They'll go through a manual authentication where we simply call them and they'll say I'm in the business, these are some of my sites or no, I'm not in the business, but I want to start. In that case, we make a note of that, let them start the site and if [it's not adult] we take it down. It's for the community. Cybersquatters and speculators are not allowed.