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If you are promoting a new dating sponsor it can take 2 weeks for people to be signing up regularly. So, until the 2 weeks is up your average will not mean too much. If the traffic is steady you should get a good idea in the 3rd week of promoting them.
Traffic source will also affect your results. If it is targeted or not. Did it come from a free site like a TGP? A lot of factors to figure in. Mine is pretty targeted and on a good day 1:8 is nice and some days are a lot better but every once in a while I get a string of days where it is 1:20+.
Push a site for a month and see what results you get. If you think you can do better elsewhere try them for a month and so on. You may well find your traffic does really good on a site not too many ppl push whereas a lot of others do well with one of the big boys.
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