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If they are sending traffic to Lightspeed and generating sales who cares. This isn't the same as diluting a trademark of say Disney or Sony. This is smut branding at its best (unless the sites are damaging your name in some way). People are doing the branding for you.
Now if someone is leaking traffic or fucking around there are plenty in the 'Lightspeed Patrol' who will email Steve and drop the dime. At that point it would be well worth the effort to swing the legal dick around.
BTW I have been on both sides of the trademark coin so I am not speaking out of my ass. It is a matter of deciding how much these domains are negatively affecting your bottom line & business name and reputation.
We could all spend everyday suing people for this and that. And there are some here that do it. Sometimes it's truly justified and some people get an ego boost pushing people around with the courts. Good for them, I prefer focusing on other things unless the legal avenue is the last option.
BTW Steve when is the next JC video coming out?
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