Genius marketing?
Maybe. I couldn't care less. What I do care about is him throwing his weight around issuing threatening statements about those who are cashing in on the frenzy surrounding "the video". You know, the comments about "hand over those trademarked JordanCaprixxxxxxxx.com domains to me" statements.
Well, Steve, you know full well that those domains don't belong to you. And won't do for quite some time yet.
Hell, you loved your dearly beloved so much, it took till only two weeks ago to register her name as a trademark. Right around the time you decided to turn the video mess around to your favour.
Yeah, that's right.
Jordan Capri is NOT a registered trademark.
So those of you that have the domains using JordanCapri in the URL, don't cower to Lightspeed Media Corporation into handing the names over. They have no right to them.
Sure, they probably will in, oh, about a year or two's time, but since they only filed the application on October 10th, I'd say you're free to carry on as you wish.
Get your facts right first Steve before throwing your weight around.
