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Old 10-25-2006, 01:45 PM  
studiocritic
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Join Date: Jun 2005
Location: Irvine, CA
Posts: 2,442
mainstream has been doing this for years, it's called "keeping the scent" (from ad copy to landing page copy)..

but it's nice to see sponsors working on real solutions to increase conversions. others need to take note.
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