They just started showing it here about a month or 2 ago in the mornings. He's kind of a Dr Phil type. He listens more than Dr Phil and doesnt butt in and blab his opinion and "Dr Phil preach". A softer approach, but still.
If it was me I wouldn't. He is fairly neutral, but likely the show is tied with people with "porn addictions that have ruined their lives" or some shit. Not to mention you dont know what they'll edit for the final viewing.
Im sure youtube has some shows/clips if you want to see more on him and his style.
Unless theyll be letting you namedrop your site for signups I'd say it wouldnt be worth the possible/likely bushwacking (nice pun).
Then again if you don't they may find some schmuck to do it who doesnt represent the industry.
If you really want to do it I'd speak with a lawyer first also and be "prepped" in what you shouldn't say to avoid possible problems.
Here in the US I'd say hell no to it all now with it being election time.