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Because fighting with saturation gets boring after a while.
You need to find new good sponsors, switch sponsor, build new galleries, etc. so you waste must of your time trying new things instead of building long term cashflow.
That is only if you can push the paysite yourself without dozen of affiliates...
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"There he goes. One of God's own prototypes. A high-powered mutant of some kind never even considered for mass production. Too weird to live, and too rare to die." -Hunter S. Thompson
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