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how many mainstream companies have recurring billing on crap? no doubt lots of them. Does this mean AOL is going to change too? Gimme a break.
And in my experience, if you offer a non recurring membership at 150% of what the recurring membership is, 50% of members choose non-recurring.
I always stick to my theory about men and sex, and as most of you should know, men HATE commitment. I use the comparison of would you rather get a killer deal on an auto-rebilling membership to a strip club you go to every week or two, or would you just rather pay your cover at the door?
guys just don't like commitment.... if people offered more non-recurring memberships (on a large scale) my instinct tells me it would bring in more $$$, if done right.
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