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Sig whoring in the end is all about companies attempting to get more advertising and more exposure for less money. If GFY charges, say, $1000 a month for a banner spot at the top (in rotation), and you can pay some bored semi-surfer $200 to come in and post 100 messages a day with your banner on it, you are likely getting the same level of coverage and exposure for way less money.
GFY has attempted to regulate this situation by only allowing board sponsors to run larger banners, but that hasn't stopped the sig-hos from finding ways to create small but effective messages to make them their money.
Sig hos are the Zangos of chat boards.
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