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Originally Posted by Solid Bob
Nobody here doubts branding. They would just rather spend $500 on a domain and $49,500 on branding than do as you suggest and buy any domain some spinster tells them is great if they only buy 6 figures of content and launch an affiliate program based on it!!!
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There are plenty of subscribers to your theory that every domain is as brandable and good as any other domain, and that the only thing needed for long term success is content and advertising. There are lots and lots and lots of webmasters with that view.
I am more in agreement with the strategy of Playboy and Hustler. These companies have a great branded domain, and great content and marketing.