The Internet?s next victim: Advertising; What the story of AdBlock Plus tells us: The online economy

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  • Harmon
    ( ͡ʘ╭͜ʖ╮͡ʘ)
    • Mar 2004
    • 20016

    #1

    The Internet?s next victim: Advertising; What the story of AdBlock Plus tells us: The online economy

    ?Everyone agrees that advertising on the Internet is broken,? says Till Faida, CEO of Adblock Plus, creator of by far the most popular ad-blocking software on the Web.

    The soft-spoken German, visiting the San Francisco Bay Area to network and drum up support for his company?s ?Acceptable Ads? initiative, sketches out a distressing scenario: Ads aren?t generating enough revenue, so websites are forced to run ever more ?aggressive? ads ? a maddening deluge of pop-ups, blinking banners, and autoplaying video and audio commercials. But as ads steadily become even more annoying, users click even less, forcing revenues down even further.

    ?This is creating a vicious circle, which will at some point lead to the whole system collapsing,? says Faida.

    READ MORE: http://www.salon.com/2013/09/02/the_...m_advertising/

    Fucking Mafioso
    [email protected]
  • Barefootsies
    Choice is an Illusion
    • Feb 2005
    • 42635

    #2
    Pure comedy.

    The same guy who is peddling his product to block ads pontificating about how the web has to get more aggressive because of it. Unfortunately, the web on the whole is now a business which is essentially ad supported. Fuck with the money, and there will be repercussions with the end result having freeloaders crying in their collective beers. Nothing is truly "free" in this world. You are always going to have a trade off somewhere. The sooner you learn this lesson in life, the better off you will be.

    Last edited by Barefootsies; 09-05-2013, 03:30 AM.
    Should You Email Your Members?

    Link1 | Link2 | Link3

    Enough Said.

    "Would you rather live like a king for a year or like a prince forever?"

    Comment

    • Klen
      • Aug 2006
      • 32234

      #3
      Damn,that is indeed mafioso.

      Comment

      • Niktamer
        Lord of the Leads
        • May 2005
        • 3021

        #4
        this is clearly a protection racket.

        Comment

        • woj
          <&(©¿©)&>
          • Jul 2002
          • 47880

          #5
          wouldn't just putting some ads on his site be 100x easier and less sleazy? oh wait...
          Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000
          Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager
          Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

          Comment

          • Markul
            Likes Pie
            • Dec 2007
            • 12407

            #6
            Just redirect users with adblock active to a goatze website
            But.... I pulled out...

            Comment

            • Klen
              • Aug 2006
              • 32234

              #7
              Originally posted by Markul
              Just redirect users with adblock active to a goatze website
              If you have your own ad system then you can bypass adblock but if you use traffic brokers,then you cant

              Comment

              • woj
                <&(©¿©)&>
                • Jul 2002
                • 47880

                #8
                Originally posted by KlenTelaris
                If you have your own ad system then you can bypass adblock but if you use traffic brokers,then you cant
                don't worry, won't be long till they close all the loopholes... can't wait till they decide one day that affiliate links are bad and block all links with affiliate codes in them...

                cause isn't an affiliate link an "ad" after all?

                then hopefully all the adblock supporters will realize how dangerous software like this is...
                Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000
                Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager
                Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

                Comment

                • Markul
                  Likes Pie
                  • Dec 2007
                  • 12407

                  #9
                  Originally posted by woj
                  don't worry, won't be long till they close all the loopholes... can't wait till they decide one day that affiliate links are bad and block all links with affiliate codes in them...

                  cause isn't an affiliate link an "ad" after all?

                  then hopefully all the adblock supporters will realize how dangerous software like this is...
                  People that make a living from anything online that support ad-blockers must be fucking morons
                  But.... I pulled out...

                  Comment

                  • deloany4scott
                    Registered User
                    • Aug 2013
                    • 38

                    #10
                    okay, enough with the rumor time, had our fun, back to business. there is always some guy who thinks to know the blablabla business is going down, because....don't we still all earn our money? In every business there are up and downs....have a nice day!

                    Comment

                    • Barefootsies
                      Choice is an Illusion
                      • Feb 2005
                      • 42635

                      #11
                      Originally posted by Markul
                      People that make a living from anything online that support ad-blockers must be fucking morons
                      Read many of the posts on this forum to reinforce this fact.

                      All of these guys supposedly in the industry who steal everything they can get their hands on and brag about how they do not pay for movies, music, video games, whatever. Then, in the next thread, they are running an enterprise operation from a $5.00 hosting plan and being down for 2 minutes just cost them $10,000.00. Or the guys who brag about using all of these sort of programs referenced in the O.P. but then are affiliates pushing online offers. Or hate email/marketing messages from their own affiliate programs but keep opening threads bawling about it.

                      It continues to reinforce which of us are actually businessmen who understand the importance of these topics including the impact on our bottom line, versus those who are short sighted hobbyist fry cooks who can't see the forest through the tress.

                      Last edited by Barefootsies; 09-05-2013, 04:37 AM.
                      Should You Email Your Members?

                      Link1 | Link2 | Link3

                      Enough Said.

                      "Would you rather live like a king for a year or like a prince forever?"

                      Comment

                      • Barry-xlovecam
                        It's 42
                        • Jun 2010
                        • 18083

                        #12
                        The Highways were once cluttered with billboards, today there are very few billboards -- there are still highways.

                        What changed was the highway billboard advertising revenues to the adjacent property owners. Property values did not collapse.

                        With television you have the "mute" button to manually block annoying advertising -- there is still television.

                        Internet advertising, mainly sophisticated mainstream ad networks, have invaded user privacy with their data mining operations -- if I look at female hygiene products ONCE the next 5 months I will be seeing tampon banners -- people got tired of that sort of shit. If I look up drug or health information -- maybe trying to find an answer for a friend who has cancer, some ad network banner will track me as a cancer victim and sell that information to other commercial interests that may use it to screen me for mortgage loan credit or some other purpose. The Internet advertising network's promises to their clients and their own privacy invasion practices caused their own problems.

                        Furthermore, these ads have created a problem due to EU Internet privacy directives for websites that are coming into effect now -- their promises to their clients create new problems for me. Also, my own use of ads to market our websites becomes less effective due to consumers wide use of ad blocking software.

                        Products that could be free by ad revenue support are in some jeopardy. The Internet will become user service fee based. Tube sites may die. Maybe, it is not such a bad thing

                        Comment

                        • GonZo
                          Confirmed User
                          • Jul 2002
                          • 3180

                          #13
                          Originally posted by Barefootsies
                          Read many of the posts on this forum to reinforce this fact.

                          All of these guys supposedly in the industry who steal everything they can get their hands on and brag about how they do not pay for movies, music, video games, whatever. Then, in the next thread, they are running an enterprise operation from a $5.00 hosting plan and being down for 2 minutes just cost them $10,000.00. Or the guys who brag about using all of these sort of programs referenced in the O.P. but then are affiliates pushing online offers. Or hate email/marketing messages from their own affiliate programs but keep opening threads bawling about it.

                          It continues to reinforce which of us are actually businessmen who understand the importance of these topics including the impact on our bottom line, versus those who are short sighted hobbyist fry cooks who can't see the forest through the tress.

                          pearl
                          Assclown Bob Rice wants to BANG your credit card!
                          "I am putting the bastards of this world on notice; greed and corruption will always be met with "a voice made of ink and rage."
                          All the information above is my personal opinion.

                          Comment

                          • Klen
                            • Aug 2006
                            • 32234

                            #14
                            Originally posted by woj
                            don't worry, won't be long till they close all the loopholes... can't wait till they decide one day that affiliate links are bad and block all links with affiliate codes in them...

                            cause isn't an affiliate link an "ad" after all?

                            then hopefully all the adblock supporters will realize how dangerous software like this is...
                            I am quite sure how this method cannot be closed as adblock is based on patterns,and once you randomize pattern it is impossible to block since then adblock cannot know is it object an ad or just plain text/image.Same with affiliate links,they are too random unless they start to block manualy which again i dont find it possible as affiliate type links are used even for direct non affiliate purposes.
                            Last edited by Klen; 09-05-2013, 04:42 AM.

                            Comment

                            • Barefootsies
                              Choice is an Illusion
                              • Feb 2005
                              • 42635

                              #15
                              Originally posted by Barry-xlovecam
                              Products that could be free by ad revenue support are in some jeopardy. The Internet will become user service fee based. Tube sites may die. Maybe, it is not such a bad thing
                              Good. It would get freeloaders to pay their fair share.

                              Should You Email Your Members?

                              Link1 | Link2 | Link3

                              Enough Said.

                              "Would you rather live like a king for a year or like a prince forever?"

                              Comment

                              • woj
                                <&(©¿©)&>
                                • Jul 2002
                                • 47880

                                #16
                                Originally posted by KlenTelaris
                                I am quite sure how this method cannot be closed as adblock is based on patterns,and once you randomize pattern it is impossible to block since then adblock cannot know is it object an ad or just plain text/image.Same with affiliate links,they are too random unless they start to block manualy which again i dont find it possible as affiliate type links are used even for direct non affiliate purposes.
                                Nothing is impossible to block...

                                these adblockers are still very primitive, easy to fool... but give it some time... once someone works out there is $$ to be made, tosses some funding their way, hires some real brainpower, etc... and in 5 or 10 years you might be forced to pay an extortion fee (not unlike the visa/MC fee now) just to stay in business...

                                it's not unlike evolution of search engines, 10 years ago they were very easy to fool, now it's not so easy anymore...
                                Last edited by woj; 09-05-2013, 05:34 AM.
                                Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000
                                Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager
                                Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

                                Comment

                                • Barry-xlovecam
                                  It's 42
                                  • Jun 2010
                                  • 18083

                                  #17
                                  Originally posted by Barefootsies
                                  Good. It would get freeloaders to pay their fair share.

                                  Unfortunately, 99.88% of the freeloaders will just have to find a new way to freeload -- they will not become buyers anyway ... Saves a lot of lot of bandwidth and people will stop claiming "traffic is king!"

                                  Comment

                                  • Barry-xlovecam
                                    It's 42
                                    • Jun 2010
                                    • 18083

                                    #18
                                    Originally posted by woj
                                    [p]ay an extortion fee (not unlike the visa/MC fee now) just to stay in business...
                                    Those fees are there for a reason; The adult websites abused their rights to merchant processing with cross sales , credit card banging and other unethical practices resulting in their being classified as high-risk businesses based on loss ratios.

                                    Sorry, but if you cannot afford the initial and yearly fees to the credit card associations you are uncapitalised and are too high-risk -- this is from a lender's POV and nothing personal.

                                    Comment

                                    • robwod
                                      Confirmed User
                                      • Nov 2005
                                      • 2540

                                      #19
                                      Originally posted by Barefootsies
                                      It continues to reinforce which of us are actually businessmen who understand the importance of these topics including the impact on our bottom line, versus those who are short sighted hobbyist fry cooks who can't see the forest through the tress.

                                      Agreed. However one of the most asinine comments I keep seeing in these sorts of threads are webmasters suggesting to redirect anyone using an adblocker to some sort of "educational page". The reality is, adblockers are not new, and certainly not going away anytime soon. You have one segment of a publishing community looking at ways of defeating adblockers in a futile game of cat and mouse while others are recognizing that a likely more productive use of time is in finding ways to re-engage a surfer using such a tool -- via fallback css advertisements, as but one example.

                                      Heck, I see people suggesting turning off comments on blogs instead of getting a free WordPress/Akismet API key and engaging their surfers who leave comments. I can't count how many times we've turned comments into a discussion that have led to multiple sales. We've even had the discussions reach a point where the models themselves have come on and gotten involved and engaged their fans directly -- either they found it via SE's or one of their fans sent a link to the comment discussion. Not to mention the extra SE weight that comes with active content that gets shared via discussions.

                                      Opportunity is right in front of most people, just some do not recognize it at first or simply do not want to do the work (i.e., build and forget is their preferred method). I prefer long term sustainability.
                                      Last edited by robwod; 09-05-2013, 06:05 AM.
                                      NSFW

                                      Comment

                                      • robwod
                                        Confirmed User
                                        • Nov 2005
                                        • 2540

                                        #20
                                        Originally posted by Barry-xlovecam
                                        Those fees are there for a reason; The adult websites abused their rights to merchant processing with cross sales , credit card banging and other unethical practices resulting in their being classified as high-risk businesses based on loss ratios.

                                        Sorry, but if you cannot afford the initial and yearly fees to the credit card associations you are uncapitalised and are too high-risk -- this is from a lender's POV and nothing personal.
                                        There was a time, some will remember, when you had to buy a membership to the sites you were promoting and, in some cases, had to buy/license your own content to promote those sites. Thus, webmasters had a financial interest/investment into the sites they promoted. As a result, you had far fewer hobbyists as it was rather expensive to get started in any real capacity, especially with bandwidth being upwards of $10 to $12 per GB of Tier 1 bandwidth.

                                        Anything under $500 / day on a free site and you were upset. 1k a day was expected as a minimum.
                                        NSFW

                                        Comment

                                        • Tom_PM
                                          Porn Meister
                                          • Feb 2005
                                          • 16443

                                          #21
                                          IMHO, false premise. Ads are NOT very bad at all. I don't run adblock on any computer of mine and amazingly, my computers are not on fire from aggressive advertisements. I rarely get popups and when I do, I know there is a little X and how to press down with a finger.

                                          The guy sounds like religion. There's a problem that you have and if you come in through here, I have the solution.

                                          No thanks, bro.
                                          43-922-863 Shut up and play your guitar.

                                          Comment

                                          • Klen
                                            • Aug 2006
                                            • 32234

                                            #22
                                            Originally posted by woj
                                            Nothing is impossible to block...

                                            these adblockers are still very primitive, easy to fool... but give it some time... once someone works out there is $$ to be made, tosses some funding their way, hires some real brainpower, etc... and in 5 or 10 years you might be forced to pay an extortion fee (not unlike the visa/MC fee now) just to stay in business...

                                            it's not unlike evolution of search engines, 10 years ago they were very easy to fool, now it's not so easy anymore...
                                            It's not about is it possible or impossible to block,it's about willingness to block such ads.
                                            For example,there is one forum which had all their ads as plain images,so it impossible to block that on pattern,only by each image individually,and that is too much hassle.
                                            It is a similar like when you pick what scripts you will use on your sites,if you use the one which is used by very little webmasters ,then there is a chance how you will never be hacked even if that script have security holes,simply because those who hack into sites are concentrated on most used scripts.

                                            Comment

                                            • trevesty
                                              Confirmed User
                                              • Aug 2006
                                              • 3811

                                              #23
                                              This is why, for the most part, I hard code my ads in the old fashioned way.
                                              The Fap Guide

                                              Comment

                                              • Paul
                                                Confirmed User
                                                • Nov 2002
                                                • 2637

                                                #24
                                                Originally posted by Barry-xlovecam
                                                Products that could be free by ad revenue support are in some jeopardy. The Internet will become user service fee based. Tube sites may die. Maybe, it is not such a bad thing
                                                Originally posted by Barefootsies
                                                Good. It would get freeloaders to pay their fair share.

                                                Current example - Online News

                                                Most of them will be behind a paywall within the next few years, many already are

                                                Comment

                                                • oppoten
                                                  NAME THE JEW
                                                  • Nov 2007
                                                  • 4791

                                                  #25
                                                  Originally posted by woj
                                                  don't worry, won't be long till they close all the loopholes... can't wait till they decide one day that affiliate links are bad and block all links with affiliate codes in them...
                                                  I've already noticed them doing this with cams links and redirects from brokers. Click the link and the window closes.

                                                  Comment

                                                  • Klen
                                                    • Aug 2006
                                                    • 32234

                                                    #26
                                                    Originally posted by Paul
                                                    Current example - Online News

                                                    Most of them will be behind a paywall within the next few years, many already are
                                                    I dont mind paywall,even preffer it more then ads.I bought one article for fun and kicks and i liked how easy it went,you just need to send sms to get code and that was it.

                                                    Comment

                                                    • Rochard
                                                      Jägermeister Test Pilot
                                                      • Dec 2001
                                                      • 75770

                                                      #27
                                                      Advertising is broken on the Internet? Seems someone knows I own a Jaguar and a Jeep, buy a lot of Skagen watches, and like going to Hawaii. These are the ads I see all day long. All of the ads are exactly what I might be interested in.
                                                      Herschel Savage
                                                      Brooklyn, NY

                                                      Comment

                                                      • notinmybackyard
                                                        Confirmed User
                                                        • Sep 2012
                                                        • 3230

                                                        #28
                                                        Adapt or Die

                                                        So try standing outside Internet cafes holding a sign.
                                                        officially retired as of March 01 2018 but still fucking around and getting into shit.

                                                        Comment

                                                        • Creatine
                                                          Confirmed User
                                                          • Apr 2013
                                                          • 1060

                                                          #29

                                                          Comment

                                                          • nextri
                                                            Confirmed User
                                                            • May 2004
                                                            • 1661

                                                            #30
                                                            The best thing to do is clearly to redirect adblock users directly to advertisers who have products to promote with a landingpage that can't be blocked by adblock. This way you monetize the users as well as save bandwidth from leechers who see your content but don't click any ads.

                                                            Win win..

                                                            PlugRush provides a service that does this for you btw...
                                                            DivaTraffic - Traffic for Models

                                                            Comment

                                                            • Barry-xlovecam
                                                              It's 42
                                                              • Jun 2010
                                                              • 18083

                                                              #31
                                                              Redirecting is just bailing water with a leaky bucket -- it doesn't solve the problem -- it just attempts to keep a weakening business model alive.

                                                              Comment

                                                              • Creatine
                                                                Confirmed User
                                                                • Apr 2013
                                                                • 1060

                                                                #32
                                                                Originally posted by Barry-xlovecam
                                                                Redirecting is just bailing water with a leaky bucket -- it doesn't solve the problem -- it just attempts to keep a weakening business model alive.
                                                                Have you seen the movie World War Z? It's similar to that.

                                                                This is not a cure, it's simply camouflage.

                                                                Comment

                                                                • 96ukssob
                                                                  So Fucking Banananananas
                                                                  • Mar 2003
                                                                  • 12991

                                                                  #33
                                                                  Originally posted by Harmon
                                                                  ?Everyone agrees that advertising on the Internet is broken,? says Till Faida, CEO of Adblock Plus, creator of by far the most popular ad-blocking software on the Web.

                                                                  The soft-spoken German, visiting the San Francisco Bay Area to network and drum up support for his company?s ?Acceptable Ads? initiative, sketches out a distressing scenario: Ads aren?t generating enough revenue, so websites are forced to run ever more ?aggressive? ads ? a maddening deluge of pop-ups, blinking banners, and autoplaying video and audio commercials. But as ads steadily become even more annoying, users click even less, forcing revenues down even further.

                                                                  ?This is creating a vicious circle, which will at some point lead to the whole system collapsing,? says Faida.

                                                                  READ MORE: http://www.salon.com/2013/09/02/the_...m_advertising/

                                                                  Fucking Mafioso


                                                                  You going to take what he has to say seriously?

                                                                  Of course the maker of a ad blocking software will say online ads are shit, so you should block them... what a brilliant idea

                                                                  I love when people bitch about advertising... how else do you cheap assholes think you get to watch porn for free on the net, or play your iPhone games?
                                                                  Email: Clicky on Me

                                                                  Comment

                                                                  • Klen
                                                                    • Aug 2006
                                                                    • 32234

                                                                    #34
                                                                    Originally posted by nextri
                                                                    The best thing to do is clearly to redirect adblock users directly to advertisers who have products to promote with a landingpage that can't be blocked by adblock. This way you monetize the users as well as save bandwidth from leechers who see your content but don't click any ads.

                                                                    Win win..

                                                                    PlugRush provides a service that does this for you btw...
                                                                    Nice,that's innovative way to handle problem,and not just crying and blaming me like i am responsible for it lol.But i still think you could serve ads normaly by using randomizing pattern,for example i checked eroadvertising code and tried to to bypass adblock by encoding code,but that did'nt work as code contain word "ads" three time,even domain itself contain it as well,so that is such a bad approach.But i guess they dont care about bypassing adblock anyway.

                                                                    Comment

                                                                    • Captain Kawaii
                                                                      So Fucking Banned
                                                                      • Oct 2007
                                                                      • 6748

                                                                      #35
                                                                      Originally posted by robwod
                                                                      Agreed. However one of the most asinine comments I keep seeing in these sorts of threads are webmasters suggesting to redirect anyone using an adblocker to some sort of "educational page". The reality is, adblockers are not new, and certainly not going away anytime soon. You have one segment of a publishing community looking at ways of defeating adblockers in a futile game of cat and mouse while others are recognizing that a likely more productive use of time is in finding ways to re-engage a surfer using such a tool -- via fallback css advertisements, as but one example.

                                                                      Heck, I see people suggesting turning off comments on blogs instead of getting a free WordPress/Akismet API key and engaging their surfers who leave comments. I can't count how many times we've turned comments into a discussion that have led to multiple sales. We've even had the discussions reach a point where the models themselves have come on and gotten involved and engaged their fans directly -- either they found it via SE's or one of their fans sent a link to the comment discussion. Not to mention the extra SE weight that comes with active content that gets shared via discussions.

                                                                      Opportunity is right in front of most people, just some do not recognize it at first or simply do not want to do the work (i.e., build and forget is their preferred method). I prefer long term sustainability.
                                                                      Akismet is not free for commercial blogs. if someone is using Akismet for a commercial blog without paying the small, nominal fee as required by Akismet, they are stealing it.

                                                                      Comment

                                                                      • nextri
                                                                        Confirmed User
                                                                        • May 2004
                                                                        • 1661

                                                                        #36
                                                                        Originally posted by KlenTelaris
                                                                        Nice,that's innovative way to handle problem,and not just crying and blaming me like i am responsible for it lol.But i still think you could serve ads normaly by using randomizing pattern,for example i checked eroadvertising code and tried to to bypass adblock by encoding code,but that did'nt work as code contain word "ads" three time,even domain itself contain it as well,so that is such a bad approach.But i guess they dont care about bypassing adblock anyway.
                                                                        the problem is they block our entire domain. all ad networks. we would have to have random domain names, and that would be hard for publishers. But there might be other ways.. I'll think about it..
                                                                        DivaTraffic - Traffic for Models

                                                                        Comment

                                                                        • robwod
                                                                          Confirmed User
                                                                          • Nov 2005
                                                                          • 2540

                                                                          #37
                                                                          Originally posted by Captain Kawaii
                                                                          Akismet is not free for commercial blogs. if someone is using Akismet for a commercial blog without paying the small, nominal fee as required by Akismet, they are stealing it.
                                                                          This is true. Though from the posts I see on GFY the past few years, it appears there are an awful lot of hobbyists here and/or those do not treat their pursuits as part of an actual business or commercial entity. Indeed, it must be awfully difficult for some people since the contest threads have disappeared.

                                                                          My point, however, is that most people tend to not think outside the box and treat people as potential customers. They'd rather jerk them around or redirect them because they blocked a banner. I'm suggesting treating your sites like an actual business (which indeed includes licensing your software) and benefiting long term from the sustainability of your actions.
                                                                          Last edited by robwod; 09-06-2013, 01:04 PM.
                                                                          NSFW

                                                                          Comment

                                                                          • bigluv
                                                                            Confirmed User
                                                                            • Jul 2008
                                                                            • 850

                                                                            #38
                                                                            The best advertising is laser targeted and welcomed by the viewer. If ad blocking really does become the 'sky is falling' issue that some here believe then that will be the answer.

                                                                            Comment

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