I think trials suck, and so do high membership costs.
Charge the surfer like $20 a month with no trial.
To answer your question I think sponsors can pay the webmaster on trials for many reasons.
- Often times a surfer will bookmark a site and join later. Maybe days later and the webmaster often won't get this sale credited to them.
- Some sponsors track sales with just cookies, and we all know at least 30% surf with those disabled.
- Sponsors sometimes use exit consoles to their advantage and not the webmaster.
- Sponsors collect e-mails on their tour.
- Upsells in the members area.
- SHAVING, if the above isn't enough.
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