Originally Posted by DaddyHalbucks

If you were right... no name would be considered any more brandable than another, or no less.

...every kid in the school would get an A --or they'd all get an F.

...the branding companies Naming Systems, Master-McNeil, Igor International, Interbrand, and most advertising agencies.. would all be out of business.

...I could offer Playboy(R) $1000 for www.playboy.com --and they would immediately accept.

BTW, as a matter of fact, "3 figures" is less than I paid.