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Here is how I look at the possible outcomes of this auction and the eventual price:
Under $20,000 --a steal
$20,000-49,000 --a fair price
$50,000-99,000 --a great price
$100,000+ --proves the power of a great potential brand and a great keyword
I have seen corporations pay up to $250k for a good brand name. A good adult site is definitely in the same ballpark for profitability as a decent new product.
Although, you won't find many adult companies that focus much on their brands, which is odd, because there are some incredible branding successes in adult, such as Playboy (R).
Anyway, it will be interesting to see the outcome.
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