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A lot of you are full of shit with your assumptions.
I drink a majority of my coffee at home. When I do go out for coffee I probably go to Starbucks 95% of the time. Why??? Because I like their coffee better then anyone elses. I know that no matter what city I'm in, Starbucks will have consistency and I can be assured that I will get a decent drink no matter where I'm at.
It may be expensive, some may argue it's overpriced. I do not see much difference in the pricing of any coffee shop or stand for a similar product. You can't compare the price of a cup of regular black coffee to a latte or mocha at Starbucks.
Will I notice a 5 cent price increase? Nope...
All of you that feel proud you have never stepped into a Starbucks... that's fucking amazing. Good for you. Who gives a shit? It doesn't make you any better then anyone else and people that enjoy Starbucks coffee don't feel they are better then anyone else.
The truth is we don't need to drink coffee, it's a luxury in my opinion. What a company charges is completely up to them and the people who are willing to pay it. If Starbucks raised their prices above a limit I felt uncomfortable paying, I would not go there. It's a choice.
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