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Originally Posted by The Ghost
You do know there's other places to purchase coffee right? Starbucks raises prices because people with pay them. It's more than coffee, it's a brand and a lifestyle. I would love to be in that position with any of my brands.
Good for them. 
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I totally agree, people will pay premium to be a part of that brand just because it sets the standard. Main reason why I'm bitching is cause its the closest coffee shop by the office.
