7500 a title that is some serious selling. There is a ton of money in DVD's period, hence when you open an AVN mag these days you see the ads of PinkVisual (TopBucks) and TCG content being sold on DVD's and they are not the only ones the meatholes guys seem to concentrate a lot on it too.
Most guys wont do 5000 - 7500 a title. Not even close. The money in DVD' I think is in the foreign licensing not the pieces you can sell here wholesale. I been doing DVD's for a while and I would love to reach those numbers it is the hardest thing to do.
I am not sure about the ads either, a lot of compilation DVD's seem to have the phonesex ads.