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My suggestion:
Pay the people that speak on the seminars. Don't have people trying to sell their products. I hate traffic panels that talk about buying traffic from who, rather then talking search engines, blogs, rss, etc.
I don't attend many seminars because I feel I know more then the people speaking. Not that these people don't know things, but they aren't sharing the good info.
If they were paid to be there, maybe they'd give it more love?
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