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i'd invest it in traffic.
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LMAO - I love it.
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Take 50% of that and start out smaller and let it build, leaving reserves for when its time to pull the trigger for real.
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Yeah, I like the "hold some back" and that's smart / standard VC 101. Good sugguestion though, thanks.
WG - you're a smart guy. I'll hit you up and ask you for your advice - thanks man.