Lookit unless you want a player coded specificly to your site there is no need to spend money.
http://www.jeroenwijering.com/?item=Flash_Video_Player
This player you can add a jpeg file which will overlay on the player and make it match the colors of your site.
Sign up to promote
www.boobycash.com Here you will see a .flv video embedded in the page using this player.
http://www.irinasky.com/tour/
That player looks good, works fine, and is very configurable. If you need help on how to get it going let me know and Ill try and help you.