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AlienQ - what you say is correct regarding almost idiot being able to shoot reasonably good stuff on auto setting and make a buck off it. Seen it happen many, many...many times over the years.
However, guys like Dean and other advanced photographers don't intentionally make it sound complicated on purpose to bluff others into thinking its too complex to get into - but rather, they talk about it from the perspective of advanced techniques at THEIR level ... not the novice (also known as GWC...guy with camera).
Some of us more advanced shooters take the extra time, effort and care to tweak images both in-cam and in pshop because...we take pride in turning out the best images possible within the limitations of our equipment. This is what gets us in to the more advanced discussions - beyond the auto-setting level.
Sure, adequate and mediocre quality sells to a market that isn't too discerning and only wants a quick visual to rub one out to. But not all photographers pander to that specific demographic. Some of us are formally trained...with years of experience in our craft and trade. And I see no point in 'dumbing down' comments just to avoid people who label it as being unnecessarily complicated.
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