Do you value Branding?

Your right they are living off the brand alone

branding is everything..

Will you please stop with the dumb comments...

Fuck at least say why it's important ya fuckin retards.
Or has it branded into your tiny minds that "It Just works"?
No questins asked...

WTF...

Dumb trolls.

no hate here -

i think your question is silly considering it coming from an intelligent guy in the design feild whos work i respect.

if the question was for discussion then ok its a no brainer.

but if you dont know the scope of what branding is to a product your nuts, a moron or pulling everyones leg.


marketing 101

heres a little example ive read in many marketing magazines

a study was made as to what name people refered to as "soda"

when asked what they wanted to drink, 70% refered to soda as "coke" instead of by product name.

the word coke has become synonymous with soda.



class dismissed

YARGH! It is in Steve's house

Very good...

Now think again why I asked this shit...

GFY is a power ya just got to know how to use it.

No but I would say it is a brand, and one that is well known to most, if not all that are either in or avid supporters of this industry... Probley not as big as the Jenna Jamison brand, but decent branding none the less...

There's lots of things within different industries that are well known and live of their brand that aren't household names... Ex. welding Equipment, dental tools, scuba gear, and I could go on forever...

The point of branding is to reach your target audience. So do I think it's important to brand my sites to 98 year old women? No, because they aren't the target market and would serve no purpose... but would I like to brand the name of my site into every 21 year old male... without a doubt, because the will be the target market for many years to come...

the same reason i posted your a moron for asking ... just adding shit to the pot your stirring

I am obviously a huge believer in branding. I have always strived to give our members a positive experience, so I want them to know before they join the site that they can expect more of the same again. Every one of our sites says "Lightspeed presents" at the top of the first page. I hope they remember their previous good experience and join again quickly.

I can't think of any reason NOT to brand, unless you hope your member doesn't remember that you are the one that ripped him off last time.

Steve Lightspeed

They use the brands they created with their magazines to promote other products.

But everything is not as good as those wonderlands would have you believe.
The failure to deliver a product up with the times has given way...

Thats why we got "Tawny Stone" almost as a household name.
I must admit there has been some great Branding regarding this Pheonomina.

But within this Pheonimina resides somthing consistant.
I do not know what it is.

But I do know this...
Ya drop the ball there is gonna be people that pick it up with a great product or service that buries the predecessor and it will have a name.

Answer the question yourself; what do you think of when you hear flashcash?

My first thought is Halcyon and TASSy, good 'branding' by those two since everyone remembers them in an industry filled with erm......colourful personalities

Honestly?

I do not think FlashCash...
I think Pink Hair.

Is this a sign of missing a target name for a brand?
Even more complex.
I love Halcyon I met em in Vegas, no disrespect intended.
This is a matter of science.

How many of your non-industry friends have heard of "Bang Bus" ?

How many other reality sites (or any porn sites) can they name?

YARGH! Summed up perfectly as usual. Well said.

It's kind of a circle, you associate many different things with them, the point is you remember them. It's a good way of standing out (which i'm sure is their life goal :P) in a positive way, without creating fake drama or whatever. The point is you remember.

Same with surfers, creating characters or colour schemes or whatever. They may not remember every single detail but they remember something. Look at goldenpalace, who'd have heard of them if it wasn't for all those weird stunts and ebay purchases. Now people know the brand, they might not know what they do but they know OF them, and that could spark enough interest to do a google and find out about them.

Good point.

The Pink is more of a Halcyon & Tassy identity thing...
And We have tried to brand ourselves as respectable reps for FLASHCA$H. So its a far less direct situation, but benefits the company nonetheless.

Like Jordan with Nike. ;)

AIR PINK!

That's what I was *trying* to say.

Kind of weird we're having a branding discussion in this thread with some of the people who stand out the most on this forum; Chio the Pirate and a guy with pink hair

Hmm, how many of you know who I am? :p

Branding is very important in my opinion, you gotta be able to have some sort of theme behind something in order for it to succeed...

If you have a company named nicecolordesigns.com it would not be remembered as easily as something else....

Look at the search engines for example...

Google...

Derived from "Googol" defined as: The number 10 raised to the power 100, written out as the numeral 1 followed by 100 zeros.

It basicly brands the fact that your going to get TONS of results for your search query, the reason why you see G O O O O O O O O O O G L E
on the search results is playing off the brand of having 100 zeros..

Yahoo.. I could go on and on and on..

XTV posted in this thread.. Fucking awsome branding.. Best damn domain name you could get for a box that puts porn onto your tv... How do you think they would do with a name like "TheLittleBoxForPuttingInternetPornOnYourTV.co m" not so well..

Just my I think branding is very important.. Not only for a company, but for a person as well.. Everyone that knows who I am in this industry asks "Media where are your glasses?" if I do not have them on when they see me.. It is a branded appearance that people have come to know..

YARGH! I know you, and I haven't forgotten.

















Creepy sounding huh?

No sentance can sound creepy when the pirate voice in everyone's head reads it

Yep, I had to do a re-install and I can't remember my ICQ password and didnt put in an email, so i'm trying to remember what it was before having to re-add everyone

does this really need to be discussed?

The importance of branding your company (or whatever) can not be underestimated.
Example: A consistent, recognizable logo and color scheme will define your company
as unique and much more memorable in the minds of potential customers.
It will allow to provide your company with an entire line of products
promoting your business and ensuring a strong corporate/adult identity...simple as that!

Of course branding is very important. If you are speaking about branding a name on a porn bbs, look how Juicy did it and how you are trying to do it.

Right now you seem like a piece of shit and the first company that did the first paid advertising skin on GFY which turned it orange, I cannot remember the companies name but I know it was a dialer, got a lot of flack. I hope "ya" can read behind the lines

Branding, as an effect, is unavoidable -- whenever your customer encounters your products or your company, there is a branding effect.

In most basic form, branding is the sum of a person's experiences with a NAME (could be a person's name, a product name, a company name, an idea, etc.), the retention of attribute associations with that name, and the degree to which those associations impact future consumer behavior.

And that is true whether you spend a billion dollars per year on branding or zero.

But I'm assuming what we're all talking about here is branding as Marketing Art, not the unavoidable sort described above - but branding that requires both creative choices and expense to execute

The short answer: for some businesses very much so, for others irrelevant.

In most (if not all cases) where the DIRECT customer is a member of the consumer public, I would say yes, absolutely. You need to brand to differentiate, you need to brand to build conceptual associations, you need to brand to foster loyalty. Example: a person scanning the items along the shelf in a supermarket. There, you CANNOT win without branding.

Even if your product looks like this...



..it's STILL branding. The apparent LACK of brand IS the brand -- hence, differentiation is achieved and the consumer's purchase decision has something on which to operate. The trouble here, of course, is you can't prevent someone else from selling plain white cans of soda, and you have given your customer no way to tell yours from theirs.

But the challenge with our business is our customers are "browsing" in a manner very different than people do in a supermarket -- they are not coming into "purchase mode" with a head full of names and attribute associations. They may not be inclined to make a purchase at all. Surfers don't fire up their computers and say "I need a solo-girl pay site for a big-titted brunette who does inter-racial anal..."

The purchase RESULT is always specific, but the impulse that drove that purchase probably started out with very little definition and, therefore, with a high degree of DIRECTABILITY.

For adult companies, unless you are a Hustler or a Playboy, and therefore can capitalize on a brand that you've been able to pre-imbue with attributes, I would say that traditional associative branding is next to meaningless in our field.

There are a few online adult companies (pay site operators) that I would say HAVE achieved a success based on associative branding -- but the effective reach of that associative branding (outside the existing customer base) is really rather limited. If you are already a paying member for one of their sites, then they have your e-mail address and can use it to sell you other stuff -- at which point associative branding would come into play.

But, in our business I would say the truly important branding is moment-of-purchase branding .

THIS is the branding that we should be most focused on, and not the sort exemplified by so many companies and product names listed above.

Moment-of-Purchase branding is simply what you convey and how well you convey those things about your product WHILE your prospective customer is IN THE MIDST of a purchase decision.

This is absolutely branding, but not the sort I think most have been discussing in this thread.

For the most part in our business, the brandable name is the domain name, and (Halcyon's BangBus example, which is a word-of-mouth success, notwithstanding) I would say that there are statistically ZERO branded adult domain names out there -- when you consider the percentage of surfers who have ANY domain name in mind (with or without prior associations) versus the total number of porn-bound surfers each day.

To have a unique vision and a catchy name and use unsual colors and have memorable content is all well and good -- ESSENTIAL, even, as success factors.

But to wrap all that up under a name and try to get that name into the mind of the consumer BEFORE he is even "shopping" seems a very difficult thing, to me.

We can't buy billboard ads, or TV time, or even "speak" our brands in most public places.

Until that changes, I don't see that Associative Branding can be very meaningful to porn sites. We simply don't have access to the mediums such branding campaigns require --




j-

There is no trying in what ya have doneYour great rep's for a great program mang
Ya have already proven that to us all I think.

www.metalcash.com hollaaaaaaaaaaaa!

YARGH! Great post.

Convergence.

Ron Jermey
jenna jameson
both house hold names
they ARE porn

They made porn mainstream

I don't think AlienQ is a moron. But if I didn't think he wasn't a moron, this thread might make me consider whether or not he might be a moron.

I have to agree
They really didnt Brand flash cash
they branded there selfs


Ask me to name one flash cash site
or ask me how flash cash pays ?

I have nof uckin clue all I know is some pink people rep em

Yes, yes they are -- but we cannot include personal celebrity in this discussion, because then branding ceases to be a repeatable science, with methods and measurements.

You can easily add Linda Lovelace, Traci Lords and John Holmes to this list -- or even Kato Kaelin, for that matter. The factors that make one person famous, that lift them from obscurity into the public attention, are circumstantial, extremely subjective, amazing to observe -- but of little instructive value to Marketing Science.


Are they icons? Asbsolutely.

Would their names top a list of porn star names taken from a man-on-the-street poll? No doubt.

Are we grateful to them? Without question.

But do their achievements and examples influence YOUR marketing plan?


They made themselves mainstream. Certainly their mutability as "stars" in other mediums (especially in the case of Ron and Traci) helps by setting a precedent for the happy inclusion of a hardcore PAST within our contemporary definition of Celebrity -- case in point: Paris Hilton.

But it's not as if crossover-pornstars are helping to popularize something that isn't already popular.

That is a great irony: Porn is everywhere, consumed by most -- and, therefore, statistically mainstream. But, until we as Marketers of Adult are free to pursue our (adult) customers wherever they are, and by way of every medium that serves the purpose, without moral condemnation and the rigors of a conditional legality, we ARE NOT mainstream.




j-

Branding does work, but slowly. You won't see results overnight, but if you make sure that you prominently display the name of your TGP/MGP, you'll eventually start seeing search engine results with the title in the name.

Great examples

i love branding. it's worth LOADS.

So Coca Cola, Pepsi, Ford and hudreds of other companies are all doing it wrong?

After you have the product right you get the branding, unless you are selling pop music to 12 year olds, then it's all about branding.

Why do you think I use my name on everything? To a lot it's meaningless, but to the rest even the fact I stick my name to my product says something. To the millions who have jerked off to my content it means a lot.

Last night I was on the phone to a guy looking for videos, he asked if I had experience doing videos. I told him I ran a company caller Astral Blue in the UK a few years ago. He was satisfied. Branding after ten years stillworks with those that know you.

Wow, I'm glad to see another thread about this... it's highly important! Once the name is out, you'll continue to get customers and/or potential investors

I was gonna reply to this with an image (Coca Cola), but i think Dave covered pretty much everything!!

And I'd like ya to keep on guessing.

Gonna read the rest of this.

hey man, have a coke and a smile.

Online porn brands:

BangBus is a brand. Overture shows 291,037 searches for the term bang bus last month. Why would people search for this if it wasn't for branding?

Al4a is a brand. Overture shows 332,975 searches for the term al4a last month. Why would people search for this if it wasn't for branding?

MilfHunter is a brand. Overtue shows 394,253 searches for the term milf hunter last month. Why would people search for this if it wasn't for branding?

BlacksonBlondes is a brand. Overture shows 124,769 searches for the term blacks on blondes last month. Why would people search for this if it wasn't for branding?

Good branding can take a term that means nothing, like al4a, and give it meaning in the prospects mind. For example, in this case al4a means free porn to hundreds of thousands of surfers. That's the power of branding and that's why it is important in business.

WIth those numbers there I am sure a large portion of those are webmaster's utilizing the term in there pages.

Again it's text configuration.

IE BangBUs, Bang Bus etc.
Again thats not branding thats taking a name and using it to drive traffic.
Would it be so good for a brand to stifle the progress of a brand name by shutting down sites that use the term?
The Hysteria factor play's into branding.

Absolutely not. These numbers represent searches for these terms, not webmasters using the term in their pages. These numbers represent surfers typing the term into the search box. This represents a concept in the surfer's mind, which he is looking for on the web. The term al4a has already been branded in the surfer's mind in this case, he's just trying to find it.

It should also be pointed out that these numbers don't included searches on Google and non overture search engines, and they don't include browser typeins. If you add those the numbers would probably quadruple easily.

Branding is a very powerful tool that will open many doors for you.

Google Page results:

BangBus: 871,000
Bang Bus: 1,670,000

AL4A: 175,000

MilfHunter: 603,000
Milf Hunter: 1,450,000

BacksOnBlonds: 224,000
Backs On Blonds: 1,580,000


Page results.

By far and large Al4a is probably the best example of a good brand name.
Its far less confusing in being able to determine the Brand name for SE's over a term.

The interesting thing is this.
I guess AL4A had a huge amounts of quaries but the least page results!!!!

Trippy.