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just so you guys know.
alt tagging images with descriptive text explaining the image and encouraging further action increase conversions. the image becomes another hyperlink and goes to either a signup page, or another harder sales pitch, etc.
alt tagging images also increases SE rankings.
when the surfer types in a certain phrase and your image comes up because you've taken the time to alt tag it, and then when he mouses over the image and he reads a provocative description with an encouragement to click here for more info which links to a signup page it increases conversions.
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