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Originally Posted by Alex from Montreal
I think it improve conversion. For the same money, surfers get access not only to the site they wanted to see but also alot of other sites. What I hate tho, is sponsors that a bunch of sites (tours really) with just one member area for all the sites with little content per site (niche).
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let's say you own a tgp, if you sell a surfer a membership to "Reality site 1" then he also gets access to "reality sites 2,3,4,5,6,7,8"
in that case you can't sell a membership for that particular sponsor another site anymore, because the surfer joined already all of them
EDIT: sorry, I should have read the original post more carefully, I basically repeated it
