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Originally Posted by Paul Markham
I think a lot of people have focussed on what the affiliate needs and ignored what the surfer needs, and we are left with conversions ratios that frankly SUCK.
By concentrating on what the surfer needs I'm trying to balance it out.
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Choice is very important for the surfer when it comes to billing options, I've heard many paysite owners say that at least 30% of their customers ONLY select the non recurring billing option when they first signup to the site
Without this billing option your leaving money on the table
