because surfers don't care about what it looks like, just how easily navigatable it is, and how the content it is
i NEVER hear of someone who isn't computer savvy come to me and say "HOLY SHIT, DID YOU SEE THE DESIGN OF WIMP.COM?!?! FUCKING AWESOME!!" but i did see "HOLY HELL, WIMP HAS ALOT OF GOOD VIDEOS!!"
edit:
also the only one who cares about the LOOK of the site, is the webmasters...
