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Originally Posted by Zoe_Zoebaboe
Hey guys,
Got a weird question, any help would be appreciated.
I have a friend who is a personal trainer and needs to market himself. What ways could he do this? I've been in adult so long i've forgotten how to market mainstream, heh.
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oddly, it was asking this exact question that led me down a path which led to the creation of a magazine... nov 1 launch date.
as someone very close to the fitness industry - i can say that there is no easy way. its not about marketing a service, as much as it is about marketing a person and personality. that is ALWAYS best done in person and face to face.
the best and most effective way is the most unethical probably. get a few gym memberships... be there, same days, same times all the time... see the same people all the time. get to know know them and slowly build by meeting people from gyms.
there really is no easy answer to this question... if he is personable and can get out, meet people and impress people with his knowledge and personality and attitude DIRECTLY, then business will come fairly easily. if he can get people good results (which is largely a question of being careful which clients are accepted) then referral business comes very easy. the best place to do that that i have seen is in a gym with a huge number of members. ... but any gym will kick him out for trying to find clients there. and i am not saying its the right thing to do... but just because you are asking this question, it has already been realized that this is a bigger problem that it would seem.