Tell him to buy a bright colored hummer, plaster it with advertising on every window and panel and park it right by the entrance to the gym 24/7. At least that's what I see at LVAC or 24hourFitness.
This is to upsell the fatties who are already at the gym but aren't losing shit on their own because they still drink 30 beers on the weekends so they need a trainer to remind them that taking in less calories than you burn equals weight loss .
