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Originally Posted by Zoe_Zoebaboe
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Cool. He/she could start out with setting up a personal blog, where limited tips are given, on a regular basis (weekly/bi-weekly). This would be to achieve credibility. Then advise people to make contact for fully customized personal plans. Once the blog is up and running, submit it to various blog directories (lots of them around) and start exchanging links with similarly themed sites, I assume mostly fitness-related. This should be an on-going process (updating the blog with new tips and exchanging links).
For the offline part, I assume the best thing to do is promote the very same blog, as it's easy to kick in a FAQ there and thus eliminate some of the hassle with haggling clients. So print some posters and put them up around the neighbourhood, also get some business cards which can be handed out in various places, such as beauty parlour, spas and whatnot. Do make sure there's a phone number on both business cards and posters though, so even Internet retards can make contact. I'd advise a cell phone #, as you don't want everyone calling your home #, plus a cell can be turned off.
Feel free to ICQ me if you wanna brainstorm more.
