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He should offer 2 sessions free ... that's how my guy locked me in. Plus people always want to make sure they like a trainer before they start with them.
Also i would suggest if he is a good writer he should offer to write a training column for local papers and offer it up to locally targeted websites. That way he can advertise his services for free.
Have brochures printed up and left in local health orientated stores ...
i will think of more i am sure ...
xoxo,
Megan
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