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Old 07-14-2006, 09:14 AM  
rankscom
Rick Moby
 
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Join Date: Sep 2001
Location: Henderson, NV
Posts: 433
One more thing to think about price...

From a webmaster point of view, I don't think it really sinks in. The moment you're the consumer, you care about price! I know people who make almost 7 figures who still shop for bargains in stores.

-If DVD's went from $15-20 to $40, would you be more selective?
-If Netflix increased their cost from $20 to $40/mo, is that still worth it?
-If I told you to judge two porn sites where the members area was virtually the same, one was $20/mo, one was $40/mo, would you give them the same rating?

Consumers care a ton about cost. It's only until recently they've been offerred resources that allow them to compare sites quickly and effectively. That college student living off less than $1,000 a month but can't stop from getting off online, he might take a shot at a site under $20/mo. An old retired guy who care barely get it up anymore definitely cares about saving an extra $10 per month on his porn habit.

Don't get me wrong, there are a ton of users out there that do not look at price, do not care. In fact, the majority of surfers have still have never found resources like review sites to know how much a porn site "could" cost. When they find out there are solid sites that cost half of what they were paying before, they "will" and "do" take hard notice (no pun intended).

Our traffic is so concentrated with "heavy" porn buyers, that our conversions are off the charts. We have dozens of sites that we convert 1:20 or better. This traffic is usually unrecognized by webmasters, it's different from any in the past. Most traffic you could charge anything and it might not affect sales either way. Our traffic (and probably all review site traffc), completely the opposite.

We're not telling anyone to drop their price. We're just trying to educate them on how it would affect their sales from our web-site. The #1 question we get asked from affiliate programs is "how can we do more sales with you guys"? Simple answer... higher rating, lower price. But that's us, we know our traffic.
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