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Originally Posted by jayeff
You write about "this type of site" as if online porn is the only industry which has reviews, or at least as if reviews are written without introducing an element of competition. Simply not true: pick cars, cameras, wines, pretty much anything you like, and you will find head-to-head reviews all over the place.
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This industry is different from those you've mentioned above; the reviewers are typically not also the retailers for any of those items.
This industry is also in a relatively early stage and the manufacturers (sponsors) are in a position to be able to control the methods by which their sites are promoted, although many do not do so. My point is that they should, it would make this industry more profitable overall or at least keep it profitable, instead of allowing it to slide into some pit of competing for the lowest common denominator.