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royalties are not necessary on short run, for promotional use only. djs are the backbone of the record distribution business. its similar to programs giving webmasters content to promote the program. when djs play the artists music they are flattered and gain sales from it. i get tons of free records from my record pools each month. when i was a bigtime dj back in the day people would pay me to play their tracks on the radio. airplay = mindshare = money.
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