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Google is a moving target as of late. The key strategy 2 months ago, page rank, has been demphasized. There are probably 100 elements that go into the Google algorithm, but a few weigh much heavier than others of course. The resource that Wired2000 recommended is a good start.
As far as applications are concerned, I tend to avoid them. Unless you are concerned about the myriad of second and third string SE's, I wouldn't spend any time focusing on them. The major engines need to "find" you, manually submitting will get you nowhere. The easiest way to be found and a good source of page rank is DMOZ. Getting a free adult site listed in DMOZ isn't exactly a piece of cake, but it can be worth the effort if you are successful.
It's easy to get discouraged with SE work, as the results are not immediately tangible. If you are just starting out, it may be several months before you begin to see any results.
Send me one of your sites via ICQ and I'll check it out. 168455758
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