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Since 80% of hip-hop consumers are white suburban males, I think it may effect sales. This is not the first company to not embrace hip-hop exposure. The owners of Tommy Hilfiger and Timberland have both expressed the same, and have commented publicly on the issue. Basically the guy is saying that Cristal has been around forever and it's prefered by Kings, Queens, Sultans, Tycoons etc.. He don't give a fuck what Jay-Z or any other rapper says. You know what... I agree! I've been sippin Cristal since my adolecent years with the Fam. (Montecito 1980's) before I ever heard of Jay-Z. What are you gonna do not buy a Mercedes or BMW cause the supported Nazi Germany (by the way I know many that don't) If you are looking for an alternative. Dom P Rose, Krug (vintage) are good alternatives. But nothing beats that Cristal Rose.
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