Sales Increase by Eliminating 3rd party billing systems?

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  • wimpy
    Confirmed User
    • Jan 2003
    • 607

    #1

    Sales Increase by Eliminating 3rd party billing systems?

    When a site hosts its own SSL server (ie, you host the credit card form on your domain,
    https://secure.yourdomain.com) I expect an increase in conversion rate because of the improved usability. Surfer never leaves your site, you control signup and surfer flow. Bingo, higher conversions.

    How much more? 10%? 20%?

    Verisign says there's a 32% increase in conversion when you host the signup form.
    Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind."

    icq 8243657
  • Doc Herbal
    Confirmed User
    • May 2001
    • 123

    #2
    Agreed, the only difficulty is getting a merchant account for high-risk. I know a few people who provide them, so leave your details in the thread if interested.

    - DH
    SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.

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    • wimpy
      Confirmed User
      • Jan 2003
      • 607

      #3
      I am looking for a merchant account for Adult Personals sites that is Viasnet/Vital compliant. If you know any I'm interested.
      Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind."

      icq 8243657

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      • slapass
        Too lazy to set a custom title
        • Nov 2002
        • 14625

        #4
        I often thought this too. once they see that new url they wonder what is up.

        Comment

        • JakeR
          Confirmed User
          • May 2001
          • 1760

          #5
          32% seems high.
          And not everyone is ready to manage their own merchant account.
          Adult Merchant Accounts & Chargeback Management Solutions
          Domestic & Offshore
          icq: 152-058-005

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          • $5 submissions
            I help you SUCCEED
            • Nov 2003
            • 32189

            #6
            Originally posted by wimpy
            I am looking for a merchant account for Adult Personals sites that is Viasnet/Vital compliant. If you know any I'm interested.
            Pls explain VIASNET/VITAL compliant... do you mean "Visanet"?

            Comment

            • venus
              Confirmed User
              • Jan 2003
              • 3112

              #7
              netbilling can get you a merchant account ( www.netbilling.com )
              very good people, getting adult merchant accounts is what they do.


              Originally posted by wimpy
              I am looking for a merchant account for Adult Personals sites that is Viasnet/Vital compliant. If you know any I'm interested.
              Muscle/Fitness Adult Affiliate Program
              Since 1997 www.venuscash.com

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              • venus
                Confirmed User
                • Jan 2003
                • 3112

                #8
                Use a company like netbilling and there is nothing to manage.


                Originally posted by JakeR
                not everyone is ready to manage their own merchant account.
                Muscle/Fitness Adult Affiliate Program
                Since 1997 www.venuscash.com

                Comment

                • AaronM
                  GFY Royality ;)
                  • Oct 2001
                  • 46917

                  #9
                  Thanks for the reminder....I should check my stats.

                  Comment

                  • Zprogramz
                    Confirmed User
                    • Apr 2003
                    • 1360

                    #10
                    Originally posted by JakeR
                    32% seems high.
                    And not everyone is ready to manage their own merchant account.
                    What is to manage besides doing you own affiliate payouts and cancelling people who charge back? We switched from 3rd party to having our own merchant accounts awhile ago and we saw about a 20-30% increase in sales conversions. We love it.

                    Z
                    Last edited by Zprogramz; 03-06-2005, 07:43 PM.

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                    • venus
                      Confirmed User
                      • Jan 2003
                      • 3112

                      #11
                      and if you use quickbooks or quicken then writing your affiliate checks are not even an issue.


                      Originally posted by Zprogramz
                      What is to manage besides doing you own affiliate payouts and cancelling people who charge back?
                      Z
                      Muscle/Fitness Adult Affiliate Program
                      Since 1997 www.venuscash.com

                      Comment

                      • 2HousePlague
                        CURATOR
                        • Jul 2004
                        • 14572

                        #12
                        Originally posted by wimpy
                        When a site hosts its own SSL server... you control signup and surfer flow. Bingo, higher conversions.

                        How much more? 10%? 20%?

                        Verisign says there's a 32% increase in conversion when you host the signup form.
                        Yes, there are advantages.

                        But it's not quite so simple as "control signup and surfer flow".

                        When you have a direct relationship with the merchant bank, you're not only cutting out the middle-man transaction fees, but you can also control the types of transactions that you offer for different markets. For example, if you discover that 1-year memberships have a 50% chargeback rate in Egypt, then you can decide you don't sell 1-year memberships in Egypt.

                        On the positive side, you can significantly improve profitability and lower CB rates.

                        On the negative side, you're alone facing the possible consequences of having miscalculated on your price/market models, and can find your company SOL.

                        j-
                        tada!

                        Comment

                        • hydro
                          Confirmed User
                          • Dec 2003
                          • 4216

                          #13
                          yea sales do increase for sure, by how much im not sure. But the good thing is that you have so much more control over things that 3rd party systems like ccbill just can't do. Not to mention your processing fees can be cut in half or more.

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                          • TORTOISE
                            Confirmed User
                            • Aug 2003
                            • 734

                            #14
                            The good thing l find with our own merchant account is that we get to accept or decline most of the transactions and dont have to carry the burden of balancing a percentage of good and bad like 3rd party processors.....it makes a huge difference to our sales.







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                            Increase your Sales by over 30 percent with the help of www.livexxxsupport.com (FREE Trial available)

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                            • vicki
                              Confirmed User
                              • Feb 2002
                              • 1478

                              #15
                              Although the profit margin grows considerably, its not necessarily true that you are left to the wolves on fraud control .. that is dependant upon which payment gateway you use.

                              For example, our gateway has full fraud capabilities build right in with a negative database thats been compiling during more than 7 years of processing on the net. Clients get the benefit of that along with cvv2, avs, etc.

                              Having good fraud control is the number one tool for merchants when it comes to keeping charge backs down and maintaining good merchant account status.

                              wimpy, as for keeping the form on your server .. there is a fine line here, Visa has some very strict guidelines/regulations on whom they allow to collect cc information. The premise of this makes perfect sense when you think about it ...
                              do you want YOUR cc information to be available to any webmaster that knows how to create a form? What about the employees of that site? You can see where I'm going with this i'm sure.

                              In order to help combat identity theft and fraudulent charges the big associations have set regulations so that only compliant gateways have authorization to collect the sensitive data.

                              Hope that clears a few things up?
                              If at first you do succeed - try to hide your astonishment.

                              HR merchant accounts from 3.45%
                              solid biz since 98
                              victoriakozub AT gmail.com
                              skype: victoria.kozub | ICQ: 74296746

                              Comment

                              • vicki
                                Confirmed User
                                • Feb 2002
                                • 1478

                                #16
                                Originally posted by wimpy
                                I am looking for a merchant account for Adult Personals sites that is Viasnet/Vital compliant. If you know any I'm interested.

                                hit me up .. I can probably help with that
                                If at first you do succeed - try to hide your astonishment.

                                HR merchant accounts from 3.45%
                                solid biz since 98
                                victoriakozub AT gmail.com
                                skype: victoria.kozub | ICQ: 74296746

                                Comment

                                • seer
                                  Confirmed User
                                  • Nov 2002
                                  • 280

                                  #17
                                  Yes that is possible,but not because of the ssl alone
                                  Hit me up for any additional questions

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                                  • wimpy
                                    Confirmed User
                                    • Jan 2003
                                    • 607

                                    #18
                                    Originally posted by $5 submissions
                                    Pls explain VIASNET/VITAL compliant... do you mean "Visanet"?
                                    Yeah, sorry. Visanet/Vital.
                                    Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind."

                                    icq 8243657

                                    Comment

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