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Yes, I would say 50% pf my customers purchase DVDs and the format is definitely a selling factor.
Think of it, with a DVD you can not only play it in the home TV but in your laptop or pc as well, so its appealing to a whole different market besides the obvious technical superiority of the product.
Getting into DVD-R is cheap. I charge $500 to burn 100 DVD (includes media and printing directly on the surface of the DVD), and around $75 for mastering from a mini-DV tape.
You can also get duplication equipment for around $4,000 and do it yourself, or for that matter run them off one at a time in a $200 burner if you have unlimited free time.
S.T.
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